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Denim Festival (formerly called Tree Town Music Festival) is one of the most significant country music events in the Midwest and takes place in Forest City, Iowa. The original festival was launched in 2013. The excellent atmosphere and quality lineups draw about 20,000 attendees every year. Performing artists include America's favorite country music stars like Dierks Bentley, Jake Owen, Toby Keith. Country Living Magazine included Tree Town Music Festival in their "Top 10 Best Country Music Festivals in the USA."

The three-day Denim Festival takes place at the Winnebago Rally Campgrounds and Heritage Park. The festival donates part of its ticket sales to a non-profit, Families of the Fallen, organization helping families of those who lost their lives while serving in U.S. armed forces. Forest City is a picturesque town founded in 1856 and currently located in Hancock and Winnebago Counties.

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