The Kickoff Music concert initiative began with the fans of country music making the events a success, and future concerts would follow and get larger. Artists like Blake Shelton would help bring the crowds to the venues. The Kickoff Music Tour continues to grow as more country music fans flock to the events. Football is a popular sport, and the crowds show that success. Each year, the event brings an experience the attendees want to see again. The roster of artists continues to grow with more country music.